National Center for Missing & Exploited Children and National Crime Prevention Council Partner to Promote Child Safety in Amusement Parks

National Center for Missing and Exploited Children
Friday, 11 July 2003

Dollywood Assists in Distributing Child Safety Publication

The National Center for Missing & Exploited Children (NCMEC) is pleased to be partnering with the National Crime Prevention Council (NCPC) and's Milstein Child Safety Center to promote child safety to guests of Dollywood Amusement Park by distributing "Know the Rules: For Child Safety in Amusement or Theme Parks" this summer. The partnership complements NCMEC and NCPC's ongoing efforts to help amusement park operators add value to their guests' experiences on-site and keep America's families safe.

"Visiting theme parks in the summer is something kids look forward to all year, and it's a wonderful way for families to spend quality time together," said NCMEC President Ernie Allen. "However, it is important for both parents and children to know and rehearse safety rules, like where to go if someone becomes separated, before their visit."

McGruff the Crime Dog® will appear as part of Dollywood's Kids Fest activities. McGruff-along with representatives from the city of Knoxville and Pigeon Forge Police Departments-will distribute the "Know the Rules" publication, along with other materials, at a centralized "family safety" station within the park on July 12 and 13 and August 1-3, 2003.

"McGruff has for almost 25 years communicated valuable messages regarding crime prevention and crime awareness," said John A. Calhoun, NCPC President and CEO. "We're eager to work with amusement parks in the future to help them ensure guests are safe both on-site and long after they leave."

Dollywood, a theme park in Pigeon Forge, TN, entertains about 18,000 guests per day on the weekends. Representatives from Dollywood and NCPC will be present to answer questions and direct guests to the nearest information center.

NCMEC is a 501(c)(3), nonprofit organization, which serves as a national clearinghouse for information and a resource center for child protection. Since NCMEC was first established nineteen years ago, it has assisted law enforcement in reuniting over 73,000 missing children with their families. NCMEC has handled more than 130,000 reports of child sexual exploitation through its congressionally mandated CyberTipline at For more information, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit

The National Crime Prevention Council (NCPC) is a private, nonprofit tax-exempt [501(c)(3)] organization whose primary mission is to enable people to create safer and more caring communities by addressing the causes of crime and violence and reducing the opportunities for crime to occur. NCPC manages the McGruff ®Take A Bite Out Of Crime® public service advertising campaign. NCPC is funded through a variety of government agencies, corporate and private foundations, and donations from private individuals. Website:

For more information, or to contact National Center for Missing and Exploited Children, see their website at:

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