ASPCA Launches New Public Service Announcement Campaign Featuring "Sopranos®" star, Drea de Matteo

American Society for the Prevention of Cruelty to Animals
Tuesday, 4 May 2004

Actress appears in PSA with her four-footed family promoting pet adoption.

The American Society for the Prevention of Cruelty to Animals (ASPCA) is launching a new public service announcement campaign urging New Yorkers to adopt their next pet from the organization's 92nd Street shelter. The television and print campaign features actress Drea de Matteo and her dogs promoting pet adoption.

"As a lifelong animal lover, I am happy to be able to help spread the message about the importance of adopting from a shelter," says Drea de Matteo. "The ASPCA has so many wonderful animals of all sizes and ages that you are sure to find one that can complete your family and make your day-everyday."

Ms. Matteo, a native New Yorker, grew up in Malbo, NY and currently resides in New York City's East Village with her own four-footed family- two dogs and two cats. She received a B.F.A. from New York University's Tisch School of Arts in film production and plays Adriana La Cerva, the girlfriend of Christopher Moltesanti, on the HBO critically acclaimed series "The Sopranos." In addition, she will be cast in the new spin-off series "Joey", in the upcoming fall season on NBC.

"We are thrilled to have Drea de Matteo, as a spokesperson for our 92nd Street shelter." says Edwin J Sayres, President of the ASPCA. "We always hope that New Yorkers will consider adoption as their first option when adding a new four-legged friend to their family."

The ASPCA's adoption facility features a cat habitat. The habitat is a group housing setting for available shelter cats and is located on the ground level of the organization's New York City headquarters. Adult cats as well kittens are on display and free to interact with each other. It provides the optimal environment for the social cat and potential adopter to get to know one another.

In addition, the ASPCA has dozens of beautiful puppies and dogs that are just waiting to go home with you to complete your family. The ASPCA adoption counselors are on staff to help the public find the perfect addition to their household.

For more information, or to contact American Society for the Prevention of Cruelty to Animals, see their website at: www.aspca.org

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