Too Many Americans are Thankful For Food

America's Second Harvest
Wednesday, 12 November 2003

America's Second Harvest Sees Growing Demand for Help this Holiday Season

America is getting ready for its annual holiday binge; communities are stringing lights and retailers are urging customers to buy this year's newest gadgets, games and toys.

While most people celebrate this shopping season, new government data shows that 35 million Americans are 'food insecure', up from 33 million the year before. Two million more Americans are wondering if they will be able to afford groceries or be forced to ask for charitable assistance. Of this number, more than 13 million are children.

This year's holiday season finds America's Second Harvest's food banks and food rescue organizations seeing last year's donors and volunteers becoming this year's clients. For the third year in a row, the number of people facing hunger has risen according to U.S. Department of Agriculture data.

"During this season of giving, those of us who can afford to give must work together to help their hungry neighbors," said Robert Forney, President and CEO, America's Second Harvest. "Without the work of business, government, and individuals, it may be a less than joyous season for families struggling to make ends meet."

Across the country hunger-relief charities are reporting that meeting the increase in demand has put a strain on their operations. America's Second Harvest is a national organization working closely with its regional affiliates to help them meet their local needs. By working with national companies, it can leverage donations of both food and funds to offset local and regional economic stresses; and through its advocacy efforts the network can raise awareness of federal programs to help families in need of assistance.

Holiday Gifts that Give More

Partners of America's Second Harvest have developed some creative and generous donation programs this holiday season. Here are some examples.

Holiday Gift Cards - You can honor your friends, co-workers, and family with gifts to America's Second Harvest during this season of giving with cards that do more than offer Holiday Greetings. For a suggested donation of $25, you will receive a packet of five gift cards that can be sent to those you honor. Give these beautiful cards as gifts to business associates, for stocking stuffers, or for that someone who has everything. Cards are available at www.secondharvest.org or by calling 800-771-2303.

Office Depot - Office Depot is strongly committed to its core values of Caring and Making a Difference and "Taking Care of Kids." The company will partner with America's Second Harvest to help end hunger. For the second year in a row, Office Depot has made a $100,000 challenge grant to match contributions made by our donors. Furthermore, the company is hosting an in-store program on November 20 through December 30, 2003, to raise funds to help change the face of hunger - one child, one family, one community - at a time.

Pampered Chef - Throughout the year, Pampered Chef customers can contribute to America's Second Harvest in several ways. Through the "Round-up From the Heart" program customers can "round-up" their purchase totals at in-home cooking demonstrations to the nearest dollar or more with funds going to food banks in their community. Customers also can purchase four limited-edition collectible Stoneware cookie molds called Seasons of the Heart. Every three months, new Seasons of the Heart cookie molds will be introduced and a portion of each sale is donated to America's Second Harvest.

Lindsay Olives - This holiday season, Lindsay® Olives continues its annual tradition of peace and giving by offering a wreath of olive branches. For the second consecutive year, all profits from the wreath sales will go to America's Second Harvest, the nation's largest hunger-relief organization. Fresh, green olive branches, universally recognized as a symbol of peace, are woven together to create this 20" wreath. The Lindsay Olive Holiday Wreath will be available exclusively at www.lindsayolives.com . The wreath is $50, plus shipping. Orders will be accepted starting October 1 and will be delivered through December 22.

Shania Twain - As she launches her 2003 Tour, Shania will support local Kids Cafe programs and America's Second Harvest. Shania will be supporting the local America's Second Harvest affiliate in the service area of the concert venue in two ways: through a radio promotion and through a raffle the night of the concert. Shania will auction two prime tickets via radio shows to her concert as well as the shirt that she will wear in the last song she performs during the concert to the highest bidder. In addition, Shania will host a raffle during her concerts for a chance to win an onstage appearance with her. Raffle tickets are $1 each.

Federated Department Stores - The stores are offering a kitchen basic that's useful everyday - a roasting pan that will feed more than your family. Purchase either a Tools of the Tradeâ large or small roaster from October 15 through December 15 and a portion* of the purchase price will go to America's Second Harvest. Choose from either a 16" x 12" x 3" or a 19" x 14 x 3, non-stick aluminum roaster with riveted handles and a V-rack. These pans and other Tools of the Trade items great for gift giving are available exclusively at Macy's, Bon-Macy's, Burdines, Lazarus-Macy's, Rich's-Macy's and Goldsmith's-Macy's.

Ticketed retail prices for the Holiday Roasters are:
Basics Small Roasting Pan and Rack - $39.99
Retail Basics Large Roasting Pan and Rack- $49.99
Retail Basics Promo Roaster with Rack - $14.99
Retail Oval Roaster with Lid and Rack - $29.99
*25 cents per roaster will be contributed up to a maximum of $14,000.

Ebay - When shopping for that special holiday gift on eBay from November 13 through December 18, 2003, add a special gift basket to your order and proceeds will benefit America's Second Harvest affiliate food banks and food-rescue organization. Log on to for more information.

For more information, or to contact America's Second Harvest, see their website at: www.secondharvest.org

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