Taste of the NFL Celebrates Record-Setting Year for Fund Raising

America's Second Harvest
Saturday, 8 May 2004

13th Annual Event Raises $820,000 for Hunger Relief at Super Bowl in Houston

Taste of the NFL (TNFL) today proudly announced that the 13th annual event held this past January in Houston raised a record $820,000 to fight hunger. Including the success of this year's event, TNFL has raised more than $5 million dollars for hunger relief in American since its founding in 1992.

On the eve of this year's Super Bowl at Houston's Reliant Arena, TNFL hosted its largest event to date with a sellout crowd of more than 3,500 people. Consistently Super Bowl weekend's biggest fundraiser, Taste of the NFL combines five-star cuisine and wine, gridiron greats, a silent auction and live entertainment to benefit hunger organizations nationwide.

"This year is our greatest success to date," said Wayne Kostroski, noted Minneapolis restaurateur and founder of TNFL. "It is incredibly rewarding to know the hard work, excitement and support that makes our event possible will make a significant contribution to help fight childhood hunger in this country."

Also known as The Party With A Purpose®, this NFL-sanctioned event has a clear recipe for success. Each year, a top chef representing each of the 32 NFL team cities is paired with a hometown player to serve up gourmet delights and autographs for guests, who pay for the privilege.

"Our extraordinary success this year is a great reflection of our team," Kostroski continued. "The dedication of our chefs, players, the NFL, the Super Bowl Host Committee here in Houston, our guests and our sponsors are what make this an overwhelmingly successful event."

Funds raised through national event ticket sales, auction proceeds, sponsorships and sale of the Taste of the NFL Restaurant Guide are distributed to national programs of America's Second Harvest, as well as hunger relief agencies in each NFL city. In addition, this year 16 NFL cities will raise additional funds for their community by hosting a local TNFL celebrity dinner. Steady growth of the event at both the local and national level has helped the not-for-profit organization achieve its mission of raising both dollars and awareness in the battle against hunger.

In addition to the funds raised at the event, TNFL and other Super Bowl events had an immediate impact on the host city's economy through the Houston-based End Hunger Network Food Recovery Project and the Houston Food Bank. Food donated from these events totaled more than 15,000 pounds of food collected and distributed to local shelters and other neighborhood agencies.

Sponsors for this year's Taste of the NFL include: Kraft Foods, NFL Fever 2004, SuperTarget, Gallo of Sonoma, Coors Light, ESPN The Magazine, Sysco, Bon Appétit, McCormick & Company, Inc., Jack Daniels, Hass Avocado Board and The Absolut Spirits Company, Inc.

For Super Bowl XXXIX in Jacksonville, Taste of the NFL XIV will be held Saturday, Feb. 5, 2005, at the ATP Tennis Headquarters in Ponte Vedra Beach, Florida.

For more information on Taste of the NFL, visit www.tasteofthenfl.com.

For more information, or to contact America's Second Harvest, see their website at: www.secondharvest.org

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