Grant Expands Online Information on Alzheimer's
The national Alzheimer's Association will launch later this year an expanded electronic buffet of articles and stories to replace its print newsletter, Advances. The new resource, supported by a grant from MetLife Foundation, will deliver up-to-date news to a larger audience concerned with Alzheimer's disease.
A greater variety of news stories, articles and other information will be developed by the Association, and made available to the public through its web site, www.alz.org, and as an e-buffet internally throughout the Association and its 300 local offices. A portion of the grant will also allow chapters to print local newsletters and news stories to ensure that all audiences continue to receive desired Alzheimer information. Stories will include articles on progress in research and what people can do to help ensure a healthy aging process, as part of the Association's new Maintain Your Brain campaign.
"Our print newsletter, Advances, had a circulation in the hundreds of thousands," said Kathryn Kane, senior vice president, brand management and marketing. "This electronic expansion and upgrade will make it possible to reach millions with updated, current, useful information – thanks to a $100,000 grant from MetLife Foundation. MetLife Foundation has been a generous sponsor of our communications efforts for several years, and we're very grateful for their continued and generous support."
"MetLife Foundation is committed to supporting the Alzheimer's Association in its effort to share information on advances in research, care and advocacy," said Sibyl Jacobson, president and CEO, MetLife Foundation. "This grant will help the Association reach a variety of people concerned with various aspects of brain health and the disease."
MetLife Foundation has worked with the Alzheimer's Association for more than 20 years, sponsoring a variety of activities to support the association's mission of advancing research, public awareness and diversity outreach, as well as enhancing care and support.
About MetLife Foundation
MetLife Foundation, established in 1976 by MetLife, supports health, education, civic and cultural programs throughout the United States. For more information about the foundation, visit the web site at www.metlife.org.
About the Alzheimer's Association
The Alzheimer's Association is the world leader in Alzheimer research and support. Since 1982, the association has funded more than $150 million in Alzheimer research. Through its national network of 300 offices, the association advances research, improves services and care, creates awareness of Alzheimer's disease and mobilizes support. Call 800.272.3900.
For more information, or to contact Alzheimer's Association, see their website at: www.alz.org
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