Disabled American Veterans Recognized Nationally for Strategic PR Initiative

Disabled American Veterans (DAV)
Tuesday, 11 June 2002

The Disabled American Veterans (DAV) has been awarded the Public Relations Society of America's 2002 Bronze Anvil Award of Commendation, which recognizes the very best use of creative tactics in a public relations campaign. The award was announced during a special awards event held June 6 in New York City.

DAV received the Bronze Anvil Award for its effective public relations work utilizing a television public service announcement (PSA). "Help Our Heroes," with Oscar-winning actor Paul Newman, is a PSA designed to create a greater public awareness of the DAV; encourage the public to perform voluntary service on behalf of disabled veterans; and to recognize sacrifices made by disabled veterans in service to our nation and the challenges they face in everyday life.

"We're pleased to be able to recognize the Disabled American Veterans with a Bronze Anvil for their outstanding creativity in developing a tactical solution to a public relations challenge," said Kelly Womer, APR, chairman of the 2002 Bronze Anvil Awards and senior thought partner at David Grossman & Associates. "More than 1,100 entries from across the country were received this year, but only the best of the best were given this special honor."

The Bronze Anvil Awards and Awards of Commendation were created by PRSA in 1969 to recognize outstanding public relations tactics, the individual teams or components or campaigns. They are awarded in 39 categories and subcategories.

About Disabled American Veterans

The nearly 1.3 million-member Disabled American Veterans, a non-profit organization founded in 1920 and chartered by the U.S. Congress in 1932, represents this nation's disabled veterans. It is dedicated to a single purpose: building better lives for our nation's disabled veterans and their families.

About PRSA

The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world's largest professional organization for public relations professionals, with nearly 20,000 members, organized into 117 Chapters nationwide, who represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

For more information, or to contact Disabled American Veterans (DAV), see their website at: www.dav.org

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