Legally Blonde 2: Red White and Blonde Awarded the First "no Animals Were Harmed. . .™" Seal of Approval
American Humane Association
Legally Blonde 2: Red White and Blonde, opening July 2, 2003, will be the first film to carry American Humane's new "No Animals Were Harmed…" Seal of Approval.
"We are proud to award our new Seal to Legally Blonde 2 for this production's outstanding treatment of animals during production," states Karen Rosa, Director of American Humane's Film & TV Unit.
The phrase "No animals were harmed" has been part of the vernacular for decades. Since 1940, American Humane's Film & TV Unit has been protecting animals in filmed media and awarding this official End Credit Disclaimer to films that have met American Humane's high standards of care. Today, the mission of American Humane's Film & TV Unit is preventive and committed to protecting all animals in filmed entertainment, from the tiniest spider to the largest elephant.
The Seal of Approval is an optional new format for the historic End Credit Disclaimer and will be available immediately for films, advertising, and packaging to inform the public that animal actors were treated humanely during production. Although the look is different from the traditional End Credit Disclaimer, American Humane's high standards and criteria still apply.
To be eligible for the traditional End Credit Disclaimer or the new Seal, the production must meet the standards outlined in American Humane's Guidelines for the Safe Use of Animals In Filmed Media and American Humane must have monitored the use of animals during production.
"American Humane guidelines are a higher standard of care than any federal, state, or local animal welfare laws," explains Rosa.
American Humane decided to offer the optional Seal of Approval after learning that 70% of moviegoers polled in an online survey wanted to see animals in filmed entertainment. The survey, conducted at film industry events and movie theaters throughout the United States, Canada, and the United Kingdom, further indicated that members of the public and industry were interested in a simple "thumbs up" or "thumbs down" as to whether animals were treated humanely, rather than a complex rating system. The survey revealed that reasons for the determination were important, as well.
Reviews on American Humane's website, www.AHAFilm.org, will raise awareness and give audiences this important information regarding the treatment of animals and the reasons for granting (or not granting) the End Credit or Seal. American Humane will continue to accompany the reviews with its current rating system as a shorthand evaluation of the treatment of animal actors.
If viewers have concerns regarding the animal action in a particular show, especially when the End Credit Disclaimer or Seal does not appear, American Humane encourages them to contact the Film & TV Unit. "We hope that movie critics will recognize the Seal in films and help the public make informed and humane viewing choices," says Rosa.
More information on the Seal of Approval, is available at www.americanhumane.org/film. Concerned citizens are encouraged to register at www.americanhumane.org to receive timely information and Action Alerts about animal welfare issues.
About American Humane
Founded in 1877, American Humane is the only national organization dedicated to both child and animal protection. Headquartered in Denver, with regional offices in Washington, DC, and Los Angeles, American Humane provides national leadership in the development of programs and policies, empowering child and animal protection professionals with valuable information and support resources.
For more information, or to contact American Humane Association, see their website at: www.americanhumane.org
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